Progress CRM System and Content Mapping Complete & Continue Next Lesson Learn More Chapter 1: Marketing Basics 3 Lessons Lesson 1: Buyer Personas Lesson 2: Data Lesson 3: Pipelines versus Segments Chapter 2 The CRM System 5 Lessons Lesson 1: The System Lesson 2: The CRM Lesson 3: The Content Map Lesson 4: Timeline Lesson 5: Results Chapter 3: Content Mapping 1 Lesson Lesson 1: What is a Content Map? CRM System and Content Mapping Complete & Continue Next Lesson Learn More Chapter 2 The CRM System Lesson 5: Results